The Marketing without Money Formula 

The Platinum Programme includes everything on the first three programmes, plus:

 

1. A marketing manager working with you on the marketing of your business

2. A new 2012 marketing-effective website, with its own lead capture device, videos and on page Search Engine Optimisation

3. Your own members only website, enabling you to turn your current training programmes into video and sell them all around the world

4. An email marketing system and a minimum of two monthly campaigns

5. A marketing plan written specifically for your training company

6. A fully Search Engine Optimised blog, with weekly blog posts

7. A 12 month PR Campaign

8. A 12 month Search Engine Optimisation Plan

9. A referral marketing system

10. A social media marketing plan

11. A video production and marketing plan for marketing your videos on YouTube

 

The Problem

 

The biggest problem faced by most training companies today is a lack of leads.  We hear so often that times are tough and it is time to cut back.  But as Walt Disney once said “The secret of success is to observe the masses and do the opposite”.  That is as true today as it was when he said it.

 

Your situation

If you are interested in this programme then you are not like most training companies.  You are turning over at least £1,000,000+ but like most of the businesses I meet, you are not getting the results you want, or deserve.  You maybe are wasting a lot of your marketing and you don’t really understand how you can market yourself with NO MONEY!

 

You probably feel frustrated, or even very nervous about marketing, especially in these difficult times.  You have never really spent much time learning about marketing and you know that to really succeed you need to increase the amount and quality of the leads that you create.

 

If this is you, then this programme might be for you, so read on…

 

Step 1 – Develop your ‘Marketing without’ Money Game Plan

During the first months meeting, we will find out your current situation and determine what are you wasting money on.  We will then discuss the results you are looking for.

 

I will show you how to double your business using easy to use, low risk, Marketing without Money Strategies. I will also advise you what you need to do to make more sales, more easily, without any risk.

 

During this step you will discover:

 

  1. Your personal and business goals
  2. How to develop branding which will separate you from your competition
  3. The life time value and average unit of sale of your clients
  4. Your professional positioning – The 5 step system to becoming the leader in your niche
  5. How to use innovation, quantification and orchestration to massively improve your business
  6. Pricing for maximum profit
  7. Creating your referral marketing funnel

 

The benefit to you is that you get the fundamentals clearly established and a plan in place.  You are also going to kick start your lead capture process by maximising the world’s best Marketing and that is ‘Referral Marketing’.

 

You will leave the first session with the correct structure in place to grow your business and a written ‘Action Plan’ for your first month on The Marketing without Money Formula.

Step 2 – Obsessive Marketing – Get your head straight

Obsessive marketing is about being obsessed with the desire to improve each and every aspect of your marketing and to raise your game.  You will commence the process of getting more out of what you have got and building on your income streams.

 

In other words, you will improve the Return on Investment (ROI) of your marketing and sales effort.

 

During this step you will discover:

 

  1. The three step marketing system for building multiple streams of income
  2. How to create compelling and search engine friendly copy
  3. How can you get lots of free publicity
  4. The 8 step formula for effective ‘on page’ Search Engine Optimisation (SEO)
  5. The off-line lead conversion process
  6. How to convert traffic into streams of ongoing leads
  7. How to move your free line, produce top quality freebies and get them into the hands of as many people as possible.

 

The benefit to you is that by putting yourself at the centre of what you do, you then have a better understanding of the culture of your business and your specific requirements.

 

NOTE: The first webinar starts – Using LinkedIn to grow your business (30mins per week, for 8 weeks)

Step 3 – Getting Internet Marketing fit

In 2012 getting ‘Internet Marketing fit’ is not a should, it is a must.  Let’s face it, more and more business is being done on-line and you need to be part of it.

 

You simply can’t afford to run your business using out of date ‘Industrial Age’ Marketing.  You must move forward into the‘Socialisation Age’.   You must embrace and develop the use of the many Internet Marketing without Money strategies that are available.  Sticking your ‘head in the sand’ and saying “I don’t understand the internet” is not good enough.

 

The benefit of this unit to you is that you will know exactly how to use the Internet to grow your business.

 

During this step you will discover:

 

  1. Updating, using and marketing your new website (that’s right, you get a new website!)
  2. How to pick the battles that you can win
  3. Using article marketing to massively improve your Google rankings
  4. How to use Social Media for Search Engine Optimisation (SEO)
  5. Create high quality ethical links from ‘big websites’ coming back into your website (the No.1 strategy for Google rankings)
  6. Drive traffic to your website from your social media
  7. How to test, then use ‘Pay per Click’ advertising on Google, LinkedIn and Facebook
  8. How to use a blog to create an abundace of leads and get you on to the first page on Google
You will leave this session with a step by step system for Internet Marketing.  You will have an implementation Action Plan and you will very quickly see your online business start to soar.

Step 4 – Maximising the best Marketing on Earth

Before this programme was developed we spoke to lots of businesses and we identified what businesses needed most - more leads and more sales.  They needed to be better at Selling and Marketing their businesses products and services.  They also told us that they did not really have a budget for marketing and that they did not want to waste money on it.

 

Therefore during this unit you are going to be trained in how to create a minimum of £100,000 worth of new business over the next 12 months.

 

This unit is a key ingredient to making your investment profitable.  During this step you will discover:

 

  1. The Marketing without Money referral conveyor belt
  2. How to network like a true professional
  3. How to use LinkedIn, the world’s No.1 Social Media Website to grow your business
  4. Bundling your products together to create a larger unit of sale
  5. How to generate non stop testimonials
  6. New product development
  7. Outsourcing your sales & marketing as a global small business

 

The benefit to you is that the unit then becomes a part of your business culture even after the formal training has finished and so you win business from it for the next 30+ years.

Step 5 – Systems that make it easy

The problems with most Marketing is No.1 the cost and No.2 the risk.  The ‘Marketing without Money Formula’ is different because 99% of the ideas on the programme don’t cost money.

 

This is NOT A get rich quick scheme, but it is a get very rich with hard work scheme.  In this unit, I am going to educate you in how you can reduce the time that you waste, get others to help you for free and access the many internet based tools that are available to systemise your sales and marketing processes.

 

I am going to challenge the way you think, work and run your business.  During this step you will discover:

 

  1. How to get other people to help you through ‘Joint Venture Relationship Marketing Systems’
  2. How to maximise your current database through Customer relationship management (CRM)
  3. Email marketing and how to use it to massively grow your business
  4. What you need to do to gain access to just some of Facebook’s 800,000+ members
  5. Finding business on Twitter
  6. Linking your Social Media together so you can do things once and leverage your time 50 times over
  7. How to use the power of highly effective video marketing (this is the most powerful thing to happen to marketing since the Internet)

 

Again lots of actions to take to grow your business.  You will have a clear plan to follow.

Step 6 – Selling without selling

It is no use creating leads if you can’t turn them into sales.  Just a small increase in your conversion rate can make a huge difference to your business.  Imagine you are currently turning 50% of your leads into sales.

 

Then by having a sales system and being fully trained in how to use it you increase your conversion rate to 60%, what have you just done?  You have grown your business by 20%.

 

Here is how you are going to learn how to do just that:

 

  1. The eight step follow up system
  2. The never cold call telemarketing success system
  3. Windows of opportunity
  4. The risk reversal system
  5. Consultative selling
  6. Handling objections before they come up
  7. The Science of Influence – (Professor Robert Chialdini)

 

Again actions speak louder than words and so you are going to leave this unit with an Action Plan to implement a sales development system to increase the sales conversion rates in your business.

Step 7 – Online training, membership sites, webinars and open training

 

Lets face it the world is changing!  It is no longer possible to maximise your success from in-house, or open training and a bit of consultancy work.

 

Today you need a membership training site, webinar programmes and Running events and training sessions is a great way of growing any business and getting in front of your target market.  Being in front of people can significantly increase your conversion rate.

 

Look at it this way.  I can send out 100 emails and get one client, or I can have two meetings and also get one client.  The fact is the more times that I can help you to get in front of a potential client the better.

 

Here is how you are going to learn how to do just that:

 

  1. The pre-launch stage
  2. Your list
  3. The venue
  4. The type of training
  5. The launch
  6. Winning business on the day of the event
  7. Winning business after the event

 

It is a prove fact that in the training industry over 60% of the income is not made from people buying the training, but from the additional sales made during and after the training.

Is the Marketing without Money programme right for you?

So, now you have invested the time to read this, you will now no doubt realise that this comprehensive process will only work for you if you are serious about growing your business.

 

Our process works to deliver improved sales and profit, but we can only allow you to join the programme if you are going to take action and implement the ideas that you learn.

Call me on 0118 930 5700

 

Call me to arrange an initial no-obligation meeting to discuss the programme and if we can work together to make your investment in Marketing without Money work for you.